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    <title>Qualla: Land of Frankincense</title>
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    <description><![CDATA[A UNESCO World Heritage Site spanning four ancient locations in Oman's Dhofar region, where the frankincense trade shaped civilizations for thousands of years.]]></description>
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    <itunes:summary><![CDATA[A UNESCO World Heritage Site spanning four ancient locations in Oman's Dhofar region, where the frankincense trade shaped civilizations for thousands of years.]]></itunes:summary>
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      <itunes:name>Qualla</itunes:name>
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      <title>Qualla: Land of Frankincense</title>
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      <title>Land of Frankincense: Introduction</title>
      <link>https://qualla.com/land-of-frankincense/</link>
      <description><![CDATA[Photo credit Juozas Šalna, CC BY 2.0. Frankincense was once worth its weight in gold. Egyptian pharaohs burned it to honor the gods. Roman senators perfumed their togas with it. Mesopotamian temples consumed it by the ton. And nearly all of it came from one narrow strip of southern Arabia, where a stubborn, drought-tolerant tree called Boswellia sacra grows in limestone wadis between the mountains and the sea. The Land of Frankincense, a UNESCO World Heritage Site inscribed in 2000, preserves four locations in Oman's Dhofar Governorate that tell the complete story of this trade: where the trees grew, where caravans gathered, and where ships carried the precious resin across the Indian Ocean.]]></description>
      <content:encoded><![CDATA[<p>Photo credit Juozas Šalna, CC BY 2.0. Frankincense was once worth its weight in gold. Egyptian pharaohs burned it to honor the gods. Roman senators perfumed their togas with it. Mesopotamian temples consumed it by the ton. And nearly all of it came from one narrow strip of southern Arabia, where a stubborn, drought-tolerant tree called Boswellia sacra grows in limestone wadis between the mountains and the sea. The Land of Frankincense, a UNESCO World Heritage Site inscribed in 2000, preserves four locations in Oman's Dhofar Governorate that tell the complete story of this trade: where the trees grew, where caravans gathered, and where ships carried the precious resin across the Indian Ocean.</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/land-of-frankincense/">Land of Frankincense on Qualla</a></p><p><em>Image: Juozas Šalna | CC BY 2.0</em></p>]]></content:encoded>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>1</itunes:episode>
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      <title>Land of Frankincense: Four Sites, One Story</title>
      <link>https://qualla.com/land-of-frankincense/</link>
      <description><![CDATA[Photo credit Richard N Horne, CC BY-SA 4.0. The World Heritage designation connects four distinct places scattered across Dhofar. Wadi Dawkah, about 40 kilometers north of Salalah, protects the world's largest stand of Boswellia sacra -- roughly 5,000 trees spread across 3,500 acres of stony semi-desert. This is the source...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Richard N Horne, CC BY-SA 4.0. The World Heritage designation connects four distinct places scattered across Dhofar. Wadi Dawkah, about 40 kilometers north of Salalah, protects the world's largest stand of Boswellia sacra -- roughly 5,000 trees spread across 3,500 acres of stony semi-desert. This is the source...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/land-of-frankincense/">Land of Frankincense on Qualla</a></p><p><em>Image: Richard N Horne | CC BY-SA 4.0</em></p>]]></content:encoded>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
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      <itunes:duration>0:06</itunes:duration>
      <itunes:episode>2</itunes:episode>
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      <title>Land of Frankincense: Where Caravans Met the Sea</title>
      <link>https://qualla.com/land-of-frankincense/</link>
      <description><![CDATA[Photo credit Giovanni Boccardi, CC BY-SA 3.0 igo. Khor Rori sits on a hilltop overlooking a freshwater inlet, 40 kilometers east of Salalah. Founded by Hadrami colonists as early as the 4th century BC, the settlement controlled frankincense production at its source. Scholars identify it with Moscha Limen, the port described in t...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Giovanni Boccardi, CC BY-SA 3.0 igo. Khor Rori sits on a hilltop overlooking a freshwater inlet, 40 kilometers east of Salalah. Founded by Hadrami colonists as early as the 4th century BC, the settlement controlled frankincense production at its source. Scholars identify it with Moscha Limen, the port described in t...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/land-of-frankincense/">Land of Frankincense on Qualla</a></p><p><em>Image: Giovanni Boccardi | CC BY-SA 3.0 igo</em></p>]]></content:encoded>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
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      <title>Land of Frankincense: The World&apos;s First Luxury Commodity</title>
      <link>https://qualla.com/land-of-frankincense/</link>
      <description><![CDATA[Photo credit Giovanni Boccardi, CC BY-SA 3.0 igo. What made frankincense so valuable was not just scent but scarcity. Boswellia sacra requires a precise combination of limestone soil, coastal fog, and seasonal moisture that exists in only a handful of places -- primarily Dhofar, parts of Somalia, and the island of Socotra. Trees...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Giovanni Boccardi, CC BY-SA 3.0 igo. What made frankincense so valuable was not just scent but scarcity. Boswellia sacra requires a precise combination of limestone soil, coastal fog, and seasonal moisture that exists in only a handful of places -- primarily Dhofar, parts of Somalia, and the island of Socotra. Trees...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/land-of-frankincense/">Land of Frankincense on Qualla</a></p><p><em>Image: Giovanni Boccardi | CC BY-SA 3.0 igo</em></p>]]></content:encoded>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>4</itunes:episode>
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      <title>Land of Frankincense: Ancient Groves, Living Trade</title>
      <link>https://qualla.com/land-of-frankincense/</link>
      <description><![CDATA[Photo credit Dr. Thomas Liptak, CC BY-SA 4.0. UNESCO originally inscribed the site in 2000 as the Frankincense Trail, renaming it the Land of Frankincense in 2005. The designation recognized not just archaeological ruins but a living landscape. Frankincense harvesting continues in Dhofar today, following methods that have ch...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Dr. Thomas Liptak, CC BY-SA 4.0. UNESCO originally inscribed the site in 2000 as the Frankincense Trail, renaming it the Land of Frankincense in 2005. The designation recognized not just archaeological ruins but a living landscape. Frankincense harvesting continues in Dhofar today, following methods that have ch...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/land-of-frankincense/">Land of Frankincense on Qualla</a></p><p><em>Image: Dr. Thomas Liptak | CC BY-SA 4.0</em></p>]]></content:encoded>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
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